Broke Genius

Design Experience That Matters: Four Design Principles that Turned a Prototype into a Bestselling Product - Core77

Design that Matters uses the power of human-centered design (HCD) to solve problems for and with the poor in developing countries. In a partnership with the East Meets West Foundation (EMW) and Vietnamese manufacturer Medical Technology Transfer and Services (MTTS), we developed the Firefly Phototherapy device to address the health crisis of untreated newborn jaundice in low-resource settings.